Built-In Audience

Combined Social Reach of Confirmed Cast

Gisselle Kuri
3.7M+
Combined Following

An established film actor and beloved public figure in Mexico, Gisselle brings a devoted international audience and major crossover appeal to the project.

Richard White
970K+
Combined Following

A widely recognized comedy and social media personality, Rich commands a highly engaged American audience that skews young and loyal.

Key Audiences Served:  Young Latino & American viewers—the most eager moviegoing demographics in Latin America and the United States.

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Market Opportunity

A Massively Underserved Audience That Loves a Good Spooky Story

The Latino Audience Advantage

Latinos represent 19% of the U.S. population, yet account for 24% of film ticket sales, 29% of daily mobile TV viewers, and 24% of streaming subscribers. Per capita, Latinos are the most avid filmgoers in the country—and among teens aged 10–24, going to the movies remains the #1 activity, outperforming concerts, gaming, streaming, and live sports.

Latino viewership doubles when they see themselves represented on screen.

Teens & Screens

Teens want authentic stories that mirror their own values—friendships, kindness, and community. Fantasy content surged 56% in teen preference year over year, with over 63% of adolescents gravitating toward friendship-centered narratives. This "nomance" wave is exactly where Crybaby Road thrives: an 80s-fantasy adventure rooted in puppetry, whimsical genre storytelling, and heart.

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Budget & Financing

Come Build This With Us

$500K
Total Production Budget

Each $25,000 invested corresponds to a 1% ownership stake in the movie.

Seeking Executive Producers

We’re bringing together a small circle of collaborators who believe in this story as much as we do. If you see the potential in Crybaby Road, we’d love to have you at the table.

Full budget breakdown available upon request.

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Potential ROI

How Your Investment Works

Your investment is repaid in full at the point of sale—before any profits are distributed to investors or other involved parties. After recoupment, you share in the film’s profits proportional to your ownership stake.

You Invest
$100K
4% ownership of the film
→
Recoupment
$100K
Paid back first, before profits
+
Ongoing
4%
Of the film’s profits from sale

Illustrative example. Actual returns subject to terms in the offering memorandum.

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Distribution Strategy

Festival Premiere → Market Sale

Our plan is to premiere Crybaby Road at an elite, sales-driving festival—positioning the film for maximum buyer attention and competitive bidding.

Sundance
Park City, UT
TIFF
Toronto, ON
SXSW
Austin, TX

For context: films that premiere at top-tier festivals are already well-positioned for acquisition. Eugene Hernandez, Director of the Sundance Film Festival, recently noted that approximately 70% of films at that level secure distribution deals—often at a floor of $1M+. If you believe in the film’s ability to reach that stage, the sales landscape is strongly in its favor.

From a conversation between Eugene Hernandez and Matt Belloni, published in The Town.

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Invest in a Filmmaker’s Future

Equity Beyond Crybaby Road

Investors contributing $100,000 or more receive bonus equity participation on a future directorial project by Hector Serrano—at the tier outlined below.

$100K
2%
Future Film Equity
$200K
4%
Future Film Equity
$300K
6%
Future Film Equity
$400K
8%
Future Film Equity

Right of First Refusal — This benefit includes a rolling right of first refusal on each subsequent Hector Serrano–directed film. You’re not investing in one movie—you’re backing a creative partnership built to last.

For full terms, structure, and offering details, please contact the production team directly.

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